About Me

Anna Butler

WordPress Web Designer & Developer

Anna the web designer saying "Hello"

I specialise in building purposeful websites for extraordinary tourism businesses to re-find the fun in their operations.

Re-energizing, yet simple processes. Patient and friendly approach.

Searching for the perfect website template?

I was too

My website developing journey started when I was trying to DIY a website for my own tourism business – and I was so worn out with the limited options. And all the time it was sucking from my day.

Yes, I did fork out for one of those “Adventure Company” WordPress themes in the end… and I was sorely disappointed. It didn’t meet my expectations – and to top it off, to make it work the way it was supposed to – I had to buy yet more plugins and add-ons.

my laptop went out the window

… well maybe not … You see, I discovered something while I learnt to code.

Does it feel like a personal failure when your website doesn’t reach your customers?

As a former activity operator and luxury travel consultant I’ve felt the frustration of wearing 17 hats. I’ve experienced the disheartenment of not being able to always bring smiles of joy to my customers.

And it felt like my fault that they didn’t get the memo – they didn’t know we weren’t open on Wednesdays, or they didn’t bring swim gear, or they wore high heels, or hell, they just turned up without booking.

The pressure of feeling out of one’s depth, always rushed. Not fulfilling the true potential of your service because there is NEVER enough TIME.

Anna dream web developer

How I became your dream web developer

Now I work with tourism experts to understand your website goals, inspire purposeful design choices, and educate you to use your website as a business tool, not another headache.

I launched Spring Rain Design from the ashes of disaster

My family’s big move back to the UK, along with years of strategic expansion in my tourism business, turned to dust (thanks COVID). Being naturally pragmatic I took my insider industry knowledge and applied my gift for design into a “work-from-anywhere” business I can truly be passionate about.

What did I discover?

I discovered I love helping people remember their business why – and build beautiful websites to keep that feeling alive. I’m rooting for you and your business, and it would be a joy to help give you a step up to the next level of extraordinary.

What my customers say:

I’m please with the end product, which has already this year brought me more bookings with much less time-consuming work. I highly recommend working with Anna for your business website.

Bold Purevdelger


Anna set up my website from scratch, it was done very quickly and gives me a web presence. I am very pleased with the result. I can recommend her work and diligence whole heartedly.

Rufus Ulyet

Mere Green Business Village

Not only does Anna provide great technical support but she is always quick to celebrate wins with other members in the group.

Julia Taylor


How I work

graphic of people working together building a website

Spring Rain inspires fresh thinking and a new start. I chose the name to bring the same optimism to my web design process.

Together, we’ll take on a project to discover your fresh business outlook by following a simple process. This will form a website strategy that will guide your website visitors to a defined action.

graphic of people working together building a website

Building a website is not intuitive – it’s based on research and facts. I do the hard work, and walk you through the steps to accurately reflect your business vibe on your website.

During the project you’ll get ample opportunity to give feedback and communicate with me openly about your impressions.

We’ll follow 3 simple steps

Discovery – I use my signature process to help you plan your website strategy to align with your business goals.

Design & Development – confirm which design fits best with your target market and vibe, and build your website.

Final Check – I do the quality assurances and you let me know any final changes to make.

In my website design process, no experience is identical.

Soak up the positive energy and have fun

I encourage you to enjoy the process, be fully present and explore your business from a re-energised perspective to get the best results.

Anna and Bella the rescue dog

Anna at a Glance

  • More than 5 years freelance WordPress website development
  • 10 years in the tourism industry
  • WordPress Rockstar & GeekPack Member
  • Masters Degree in Sustainability
  • Bachelors Degree in Art & Design
  • Lived and worked in Mongolia for 10 years
  • Has a habit of taking home stray dogs
  • Also has a husband (paragliding pilot) and cute son (aspires to be an astronaut)

I get the results you need

Paragliding Club Mongolia went from being able to accept £1000 worth of ad-hoc bookings per week – to the potential booking value of over £5000 per week with my website Level Up. That’s a 400% increase created purely through a purposeful website.

Less Frustration

Communication with customers feels like a breeze as they get all the essential info from the website.

More Time

Regained time to spend on business growth and time to spend with family.

Clarity in the sales process

A clear booking strategy lead to less confusion and more accurate records.

Increased conversion

200% increase in conversion through the website

Interested in Working Together?

I only work on ONE website build at a time – book in a project with me early to avoid disappointment.

Privacy Settings